Project Fly La
Freelance Designer and Social Media Manager
Project Fly LA is a support system geared towards giving children the necessary tools to enhance their self-esteem and better prepare them for their education.
In my role, I helped establish the brand identity, website and social media templates.
Brand Identity
I created the logo and developed a style guide for the organization.
The bold wings and handwritten font is used to represent the ideals of the organization. The light, handwritten typeface represents the youth that the organization supports. It is playful and reminds you of writing in school. The bold, graphic wings represent the volunteers and donors who support the cause. This symbolizes taking children “under their wings” in order to provide support.
Brand logo
Style guide
Website
The website was designed so that the organization could promote its cause, receive donations and gain volunteers. The design is simple so that the viewers can easily get the information they need in order to get involved with Project Fly LA.
View the site here.
Social Media
When the brand launch, I helped design social media templates and developed a strategy to establish the organization’s social presence.
The social strategy highlighted motivational quotes, upcoming and past events and statistics about the youth in Los Angeles.
The templates incorporate brand colors and graphic elements to draw attention to the most important information.
View the Project Fly LA Instagram here.
Quote Cards
Statistic Cards
Events Flyers